Although Austin has been hosting the Formula 1 races since 2012, the true measure of whether the championship could genuinely penetrate American culture occurred much later when they opted to hold a race in Miami.
The Circuit of the Americas hosts the
de facto
The United States Grand Prix has long been considered the home of ‘traditional’ Formula 1 enthusiasts in America. However, to genuinely leave a mark on the U.S. market,Formula 1 realized it had to create a more significant impression.
Join the Miami Grand Prix at its faux marina, which held its inaugural race in 2022 and has swiftly become a hotspot for celebrities, athletes, and all those eager to mingle with fans of an increasingly popular championship. This surge in appeal can largely be attributed to
Drive to Survive
.
On Friday, shortly before the commencement of the inaugural 2025 F1 track activities, CEO and President Stefano Domenicali welcomed Tom Garfinkel, the managing partner of the Miami Grand Prix. Together, they unveiled a 10-year contract extension for the race.
This indicates that Formula 1 will remain in Miami Gardens up to at least 2041, with Domenicali highlighting the crucial part this event plays in the expansion of the championship.
“[We are] verifying that Miami will play a key role in our largest initiative to bolster our position within the United States of America,” he stated.
This is an essential location where we must be present. Together, we’ve invested considerable thought into ensuring that this event remains, as it always has, remarkably successful. It also holds potential to become one of the key foundations supporting our development within this nation—a country which embodies the belief that we can achieve many great things collaboratively.
Stefano Domenicali, the Chief Executive Officer at the Formula One Group
Image courtesy of: Sam Bagnals / Motorsport Images
Our approach is to secure a lasting agreement with our exceptional collaborators globally. This has been crucial for maintaining stability during our expansion within this particular industry.
I believe it wouldn’t be incorrect to mention that it was my initial agreement I sealed upon joining as CEO alongside Tom, simply because, naturally, discussions about Miami had been ongoing for several years prior. However, our aim was to finalize a crucial and notable component in this region of the United States.
Domenicali talked solely with newsinpo.site before the start of the race weekend, where he discussed Ferrari’s focused approach towards expanding their presence in the United States.
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This approach involved incorporating the Las Vegas Grand Prix for 2023—a race promoted by Formula 1—increasing the total number of F1 events in America to three. Domenicali feels this count is manageable.
It’s important to mention that each location we have in the U.S. caters to distinct customer segments. Additionally, we ensure our scheduling prevents any self-competition between places.
Absolutely, each of these three distinct components complements our overall strategy. Thus, they will drive forward the remaining aspects, even with one [Las Vegas] being under our control, ensuring we strengthen our position in the U.S. for improved outcomes.
Miami played an essential role in our progress following the pandemic, as we shouldn’t overlook that numerous uncertainties arose afterward. Hence, successfully organizing that race showcased how well-suited Miami was for this particular clientele. This insight underscored Miami’s significance within the broader landscape of the U.S.
So, for these reasons, as I mentioned earlier, it’s highly important because we have the opportunity to focus on the future—just like everybody ought to consider ways to collectively boost the development of our sport.
We aim to think increasingly ambitiously. The sole method to cultivate such large-scale thinking is by collaborating with top-tier partners. This approach will assist us in understanding an environment that remains largely unexplored, ultimately proving advantageous for all parties involved in our respective endeavors.
