Google on Tuesday rolled out AI Mode, its latest artificial intelligence feature designed to provide users with more detailed and tailored responses to questions entered into the search engine.
Introduced on Tuesday during Google’s yearly Google I/O developer conference, AI Mode was announced a year following the company’s previous introduction of this feature.
AI Overviews
, its initial offering to utilize generative AI technology for improving its search engine functionalities.
Sundar Pichai serves as the CEO of Google as well as its parent company, Alphabet.
said
During his comments at the conference, he stated that AI Mode signifies a “complete reinvention of Search,” and it will progressively be introduced to all Google users.
“What all this progress means is that we are in a new phase of the AI platform shift, where decades of research are now becoming reality for people all over the world,” Pichai told the crowd yesterday at an amphitheater near the company’s headquarters in Mountain View, California, according to the
Associated Press
.
A
video
provoking the technology reveals its functionality. When complex, thorough queries are entered via typing into Google Search, AI Mode indicates the number of searches being conducted by Google along with the count of websites being examined, as this advanced system swiftly produces an condensed answer atop the search interface. Additionally, it offers a sidebar featuring links to pertinent pages.
Google said it’s also testing a “Search Live” feature that will enable the search engine to respond to questions based on video content, as well as voice searches, or to questions verbalized by the user, rather than typed.
As an example, Google’s
teaser
shows a person recording a video of themselves holding a bridge made of Popsicle sticks while asking the search engine what can be done to strengthen the structure. “To make it stronger, consider adding more triangles to the design,” an automated voice responds.
Google said it will begin feeding its latest AI model, Gemini 2.5, into its search engine starting next week. The company calls Gemini 2.5 its “most intelligent model” yet.
Rapid advancements
The California-based company began
testing
The AI mode launched last month. This new AI-powered search feature from Google expands upon the AI Overviews, initially rolled out in the United States.
May 2024
and boasts 1.5 billion users, as mentioned in an article on the
Google
website.
Some people believe that AI Overviews, which offers an AI-created synopsis of online content and sometimes negates the necessity to visit original source links for additional details, may have reduced web traffic to these websites. As reported
study by Ahrefs
AI overviews resulted in an average decrease of 35% in click-through rates for top-ranking pages on search engine result pages.
Concerns over accuracy
By integrating AI Mode as an integral component of the user experience, Google is taking a stance that it can meet the growing demand for artificial intelligence technologies without losing its extensive customer base,” noted Gadjo Sevilla, a senior analyst at research firm eMarketer, in a blog post.
post
“However, potential issues like hallucinations and inaccuracies might push users toward rival platforms,” he mentioned.
These factual mistakes were identified shortly after the release of AI Overviews, leading Google to acknowledge in a subsequent statement that the technology generated “certain”
odd and erroneous overviews
In one case, AI Overviews recommended that users put glue on their pizza or consume at least one small rock daily.
according
as reported in the MIT Technology Review.
Regarding the AI Mode, Google has stated that their new artificial intelligence search technology is functioning effectively and meeting its intended goals.
“A Google representative informed CBS MoneyWatch that they perform quantitative studies and gather user feedback within the product to inquire about user contentment. They have observed that incorporating AI Overviews into Search enhances user satisfaction and perceived usefulness,” said the Google spokesperson.
